Overview

Since 1866, the Swiss multinational Nestlé – whose name derives
from its founder, Henri Nestlé – has a bird’s nest as a logo with three, then two fledglings fed by an adult bird. On the occasion of its
150th anniversary, the company undertook the study of the renewal
of its logo.

urs schmidt design was appointed to develop the new logo. A key element of the specifications was to redesign the logo while preserving the legacy of the original.
The meticulous work of the drawing of the nest and great attention
to detail made it possible to obtain the desired result. Furthermore, Nestlé ’s wordmark has been refined. At the same time clearer and
more assertive, the new logo is easier to read on electronic means of communication and more endearing, which reinforces the emotional connection with the brand. It reflects the company’s heritage and expresses its modernity.

Overview

To mark its 150th anniversary in 2016, the Swiss company Nestlé committed to the creation of a «Nestlé 150 Years» logo that would reflect its past, present and future.

Following different presentations for the project, Nestlé appointed urs schmidt design to create the logo. The original combination of Nestlé ’s logo * with that of the «150 Years» and the use of intense colours gives the new logo its shape and coherence. With its unique visual impact, the Nestlé 150 Years’ Anniversary logo is an invitation to celebrate this anniversary.

* The new Nestlé logo was also developed by urs schmidt design
(see previous page).

Overview

Payot Libraire is an independent Swiss company, the leading bookstores in French-speaking Switzerland. In order to keep this position, Payot Libraire has decided to undertake new ventures
in communication.

To achieve this, a design guideline, based on a clear typographical principle has been developed. It integrates the communication
concept «Verbs» that was also developed on this occasion.
The design guideline was optimized up to its definitive version,
which is in use today.

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Contexte

Fondée en 2006, airesis est une société d’investissement basée à Montreux, en Suisse. Son nom est inspiré du terme grec «hairesis»
qui signifie «choix, préférence pour une idée ou pensée». Partant de cette étymologie, cette jeune société devait encore créer l’expression visuelle du nom qu’elle s’était choisie.

La solution visuelle consiste en l’inversion délibérée de la seconde lettre «s», ce qui est en quelque sorte une hérésie typographique,
qui reflète l’ambition de la société de marquer sa différence.
La définition de la couleur du logotype est le résultat d’une recherche approfondie avec le client. Celle-ci contribue à l’originalité de l’identité visuelle de cette société.

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Contexte

La Clinique des Grangettes est un hôpital privé renommé, tant en matière de soins, d'accueil, que de confort hôtelier, situé à Genève
en Suisse. Depuis près de cent ans, la Clinique des Grangettes s’est développée parallèlement aux progrès de la médecine moderne.
Forte de son expérience, elle répond aujourd’hui aux plus hautes exigences de performance et de sécurité.

Suite à la transformation de la Clinique des Grangettes en société anonyme, une importante modernisation est entreprise. Afin de marquer cette transition, la Clinique des Grangettes s’est engagée
dans le développement d’une nouvelle identité visuelle. Expression
de la modernisation entreprise par la Clinique des Grangettes,
la nouvelle identité visuelle s’intègre parfaitement au cadre
de l’établissement et sur tous ses supports de communication.

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Overview

Félix constructions, founded in 1935 by Robert Félix in Lausanne, is specialised in the design and realization of highly complex and tailor-made facade systems. His son André took over in 1953 and developed extruded aluminium profile systems. Today, head office and production plant are located in Denges, near Lausanne, Switzerland, with offices in London and Madrid.

In 2014, a new management team arrived to reinforce the position of the company, facing a very competitive market. On this occasion, the corporate identity was revamped with the objective to include the Swiss cross in the new logo. This element is a reference to the Swiss know-how of the company, and to the world-famous “Swiss made” quality seal. The new logo, with its Swiss cross etched in the typographic design, perfectly answers the design brief as well as the design guideline which includes signage.

In 2020, Félix constructions has been taken over by Sottas SA. Since the takeover, Félix constructions is under the visual identity of Sottas SA.

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Overview

The foundation «Dr. Charles-Christian Rochat Cully public benefit fund» was created in 1967. Its goals are to facilitate projects and to support institutions on and about the territory of local councils of Bourg-en-Lavaux and Forel, situated at the heart of the Lavaux terraced vineyards in Switzerland. The area is a UNESCO world heritage site. Located on the waterfront of Lake Geneva, Cully is one of five local councils of Bourg-en-Lavaux.

In order to bring more exposure to its action, the Board of trustees decided to acquire a visual identity and assigned the project to urs schmidt design. The geography of the site and in particular the waterfront in Cully was the main source of inspiration for the conception of a symbol for the «The Dr. Charles-Christian Rochat Cully public benefit fund». Therefore, the link between the foundation and Cully is obvious and its visibility highly reinforced. The symbol associated with the simple lettering system constitutes this new
visual identity. It has convinced the entire Board of trustees.

Overview

The Agence Chapuisat has been active in domestic staff
recruitment in Switzerland and abroad since 1980.
The Agence Chapuisat was founded by Josiane
Chapuisat and taken over by her daughter, Geneviève
Chapuisat Pont.

Mandated by the Agence Chapuisat, urs schmidt design
has developed a visual identity that expresses the
specificity and values of the Agence Chapuisat,
highlighting the work ethics and the quality of services
that have built its reputation. Visual identity brings a
timeless graphic solution available on every communication
medium of the Agence Chapuisat.

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