Overview

The Chapuisat employment agency has been active for more than
25 years in domestic staff placement in Switzerland and abroad.
The agency was founded by Josiane Chapuisat and taken over by
her daughter, Geneviève Chapuisat Pont.

urs schmidt design was appointed to develop a visual identity expressing the specificity and competences of the agency,
highlighting the work ethics and quality that have built its reputation. Visual identity brings a timeless graphic solution available on every communication medium of the Chapuisat employment agency.

Overview

A graduate of the Higher School for cabinetmaking in Avignon,
Francine Gossin has accumulated over the years a deep knowledge
of antique furniture, art objects, china, silverware and crystal glasses.

On the occasion of the opening of a space combining an art gallery
and a restoration and interior designer workshop, urs schmidt design was appointed to conceive a visual identity reflecting the occupation and the quality of Francine Gossin’s collection. As a result, visual identity matches Francine Gossin’s motto: “Our quality of life depends on the quality of the environment, starting with the furniture in
our homes”.

Overview

Since 1866, the Swiss multinational Nestlé – whose name derives
from its founder, Henri Nestlé – has a bird’s nest as a logo with three, then two fledglings fed by an adult bird. On the occasion of its
150th anniversary, the company undertook the study of the renewal
of its logo.

urs schmidt design was appointed to develop the new logo. A key element of the specifications was to redesign the logo while preserving the legacy of the original.
The meticulous work of the drawing of the nest and great attention
to detail made it possible to obtain the desired result. Furthermore, Nestlé ’s wordmark has been refined. At the same time clearer and
more assertive, the new logo is easier to read on electronic means of communication and more endearing, which reinforces the emotional connection with the brand. It reflects the company’s heritage and expresses its modernity.

Overview

Payot Libraire is an independent Swiss company, the leading bookstores in French-speaking Switzerland. In order to keep this position, Payot Libraire has decided to undertake new ventures
in communication.

To achieve this, a design guideline, based on a clear typographical principle has been developed. It integrates the communication
concept «Verbs» that was also developed on this occasion.
The design guideline was optimized up to its definitive version,
which is in use today.

*

Overview

To mark its 150th anniversary in 2016, the Swiss company Nestlé committed to the creation of a «Nestlé 150 Years» logo that would reflect its past, present and future.

Following different presentations for the project, Nestlé appointed urs schmidt design to create the logo. The original combination of Nestlé ’s logo * with that of the «150 Years» and the use of intense colours gives the new logo its shape and coherence. With its unique visual impact, the Nestlé 150 Years’ Anniversary logo is an invitation to celebrate this anniversary.

* The new Nestlé logo was also developed by urs schmidt design
(see previous page).

© 2017 urs schmidt design