Overview
Founded in 2006, airesis is an investment company based in Montreux, Switzerland. The name is inspired by the ancient greek term “hairesis”, which originally meant “choice” or “the thing chosen”. With etymology as a starting point, the young company still needed to create the visual expression of the name.
The solution consists in the deliberate inversion of the second “s” character, which is somehow a typographic heresy. It reflects the ambition of the company to stress its difference. The color definition
of the logotype results from profound research together with the client. It adds to the originality of this company’s visual identity.
*